About Us

FBASE Financial LLC is an independent, fee-only Registered Investment Advisory firm based in Naples, Florida.  Our mission is to provide extensive, unbiased financial planning and investment management.  Our firm provides asset management services to individuals, families, small business owners, and charitable foundations.

The firm’s managing director, Ken Rubin, graduated from Rochester Institute of Technology with a major in International Business/Marketing and has over 20 years of professional investment experience.  Prior to FBASE Financial LLC, Ken was at Morgan Stanley and Oppenheimer & Co., Inc.

Financial Planning


FBASE Financial LLC creates dynamic financial plans that are constantly monitored and updated for congruity.  Our unique planning services are tailored for individuals, families, charitable endowments, and small business owners.  The scope of our plans ranges in size and complexity based on the interests of the client.

Wealth Management


FBASE Financial LLC is an independent, fee-only advisory firm with a fiduciary duty to each of its clients.  We are not affiliated with any investment or insurance companies.

Customized portfolios using modern asset allocation principles provide transparency and liquidity.  Options and enhanced income strategies are available.

Retirement Planning


FBASE Financial LLC develops and maintains plans for individuals about the details of the three primary phases of retirement planning:  accumulation, consolidation, and distribution. Retirement planning involves determining where you are financially, establishing when you wish to be financially independent, and how to get there. Financial independence is broadly defined by desired lifestyle, investment performance, risk tolerance, economic environment, tax environment, life expectancy, and time.